If you’ve ever been to India, you’ll know how insanely hectic of a place that it can be. It’s difficult to imagine what it’s like when India’s unrelenting chaos finds its way directly into your home. That was exactly what happened to Bangalore resident Sarah Varghese, after a poster for the Indian film “Ghajini” was made public.
The film follows a man who has a condition which causes his short term memory to fail. In order to remember enough to pursue the killer of his girl Kalpana, he has words, phrases, numbers, etc, tattooed across his body. If that sounds like a straight rip-off of Christopher Nolan’s 2000 film, “Memento”, that’s because it is. Apparently plagiarism isn’t a big deal in India. 
Anyway, the point is that billboards showed the film’s star shirtless, flaunting all his seriously fake looking tattoos. One of the tattoos happened to be a made up phone number. Except that the phone number wasn’t fake. It belonged to Sarah Varghese. Gee, what a surprise that in a country of over A BILLION people someone would actually have the phone number that appeared on the movie poster. Sarah began receiving phone calls almost immediately from fans looking for the film’s star, Aamir Khan. At times she received up to fifty calls a day.
Varghese says that she hasn’t filed a complaint yet with the film’s studio and that the calls are actually starting to slow down now. However if the calls don’t quit, she’ll think about making a complaint. At any rate, the publicity alone from this incident seems to be whipping up quite a frenzy. Ghajini raked in 1 billion Indian Rupees ($20 million) in less than a week at the Indian box-office. I guess people really do pay attention to other people’s tattoos – even when the tattoos in question look like they were done by a toddler with sharpie.